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Notes from presentation at Netpreneur Conference, Denver, 16 June 2001 How to get good coverage -- without spending a fortune Tom Geller, Geller Communications Inc., http://www.gellercommunications.com For the 2001 Netpreneur Conference, Denver, June 16 2001 Venues for attention Media Public appearances Many-to-many communications One-to-many communications One-on-one correspondence What draws peoples' attention? Humor Excitement Relevance to their life (Fill in the blank) The 12 "B"s Be accessible Be prompt and complete Be generous Be friendly Be honest Be sympathetic Be interesting Be realistic Be appropriate Be persistent Be responsive Just be! Tactics and tools Web site Mailing lists Contact database Phone, fax, paper mail Traditional advertising For-pay newswires (I prefer Business Wire, http://www.businesswire.com) Ultimately, the attention and coverage you get is limited by how interested people are in what you're doing. Public relations can only reach that limit, but it can't go beyond it. This page was last updated on Monday, February 09, 2004 at 2:50pm CST. All contents copyright 2005 by Tom Geller.