Tom Geller, dilettante and poetaster


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Geller Consulting - Press relations

* Presentations for MacFair L.A. '98 *

t g e l l e r . c o m

415-552-4356

 

Answering the basic questions

or, Marketing 101

  1. What does it do?

    • Functionally

    • What problem does it solve?

  2. What are its competitors?

    • What are its advantages?

    • What are its weaknesses?

  3. Who will buy it?

  4. Who will pay for it?

  5. What will it cost?

  6. How will it be distributed?

 


This page was last updated on Monday, February 09, 2004 at 2:51pm CST. All contents copyright 2005 by Tom Geller.