Tom Geller, dilettante and poetaster


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Geller Consulting - Press relations

* Presentations for Atlanta Linux Expo '98 *

t g e l l e r . c o m

415-552-4356

 

Improving on the idea of distributed PR

Based on John Hartnup's idea, "A Flawed Advocacy Proposal"

  • Dividing tasks into three parts:

    • Research

    • Coordination

    • Delivery


  1. Research

    • Tracking journalists: Who's already writing about free software?

    • Defining publications' interests relative to free software

    • Identifying trends (and batting around ideas) based on advocacy results

    • Creating and maintaining publicly available support materials for general use (spec sheets, customer lists, customer quotes, etc.). Printable PDF (or similar) as well as online.

  2. Coordination

    • Central, Web-based repository for submitting and viewing initiative proposals

    • Definitive database of links to articles on free software, relational with authors/editors of those pieces. (Like Spam News)

    • Database of which advocate "owns" what periodicals/journalists

    • Feedback system to ensure information is correct

  3. Delivery

    • Very much as in John's proposal, except that it's more ongoing and two-way

    • Sending information in preferred format (e-mail, phone, fax)

    • Big stories (as defined by vote) could be eligible for paid distribution (?). This would require a fund for that purpose.

 


This page was last updated on Monday, February 09, 2004 at 2:52pm CST. All contents copyright 2005 by Tom Geller.