Tom Geller, dilettante and poetaster


Home

Professional
 P.R.
> Writing
 Speaking
 Geeking
 Terms

Other areas
 About Tom
 Contact info


Tom's other sites
 bandwidthpr.com
 spamcon.org
 openppc.org
 popcomputers.com


Mailing lists:
 Tgeller-personal
 Tgeller-business
 Suespammers

 

Geller Consulting - Press relations

* Presentations for Atlanta Linux Expo '98 *

t g e l l e r . c o m

415-552-4356

 

A distributed model for PR for free software

Based on an idea by John Hartnup, "A Flawed Advocacy Proposal"

  1. Announcements go to a project coordinator, who edits for style and redistributes to interested advocates. Advocates then fax to newsdesks they have "adopted".

  2. Main flaw, according to John: spam-like nature of distribution. Too many unsolicited faxes would "turn off" target journalists.

  3. Other flaws, according to me

    • Good system for announcement-centered material (i.e., IBM supports Apache) but not for more-general stories (i.e. Who's writing free software? Why do they do it?)

    • As proposed, doesn't encourage ongoing, two-way relationship

    • Doesn't coordinate among projects

    • Faxes aren't a preferred communications method for most journalists

 


This page was last updated on Monday, February 09, 2004 at 2:52pm CST. All contents copyright 2005 by Tom Geller.