Home Professional P.R. Writing Speaking Geeking Terms Other areas About Tom Contact info Tom's other sites bandwidthpr.com spamcon.org openppc.org popcomputers.com Mailing lists: Tgeller-personal Tgeller-business Suespammers

Presentations for Atlanta Linux Expo '98

t g e l l e r . c o m 415-552-4356

Continuing the PR relationship Remember: Journalists are people, too "Stories aren't sold, they're bought" People will only care if they're predisposed to care: Your job is to find out: Who already cares about your topic, or How to relate your topic to something else they care about Keep on top of what they do: Let them know they're not just another name on a list. Listen as much as you talk Provide appropriate support (demos, product, spec sheets...) Bones: Throw 'em if you got 'em Check out "Tom's Top Tips for Reaching the High-Tech Media" on my Web site

This page was last updated on Monday, February 09, 2004 at 2:52pm CST. All contents copyright 2005 by Tom Geller.