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Presentations for Atlanta Linux Expo '98

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Preparing PR materials or, Traditional PR 101 Types of PR (and Marketing) materials Press releases Spec sheets Sales sheets White papers Other stuff (stationery, promotional pieces, etc.) Hooks, or "What's in it for me?" New product or version Perspective on activities in the industry (example: Linux vs. Windows) User stories Personalities (What does Linus do at Transmeta, anyway?) Regardless of material type Write to style Write to format Write to length Don't lie Include all relevant information

This page was last updated on Monday, February 09, 2004 at 2:52pm CST. All contents copyright 2005 by Tom Geller.